By Linda McLoughlin

ISBN-10: 1137398779

ISBN-13: 9781137398772

This exciting booklet applies severe Discourse research to more than a few South Asian women’s way of life magazines, exposing the disconnection among the magazines’ representations of South Asian ladies and the lived realities of the objective viewers. the writer demanding situations the suggestion that discourses of freedom and selection hired by way of women’s magazines are emancipatory, demonstrating as an alternative that the model of feminism on supply is a commodified shape which accords with the industrial goals of the guides. McLoughlin demonstrates that when British magazines current girls within the East because the unique and culturally more suitable ‘Other’, girls in India are inspired to emulate Western ladies to indicate their engagement with globalization and modernity. She makes use of info from concentration teams performed in either international locations to demonstrate the interpretive frameworks and multivocality of individuals’ attitudes, reviews and ideology. This thought-provoking ebook will entice scholars and researchers of Language and Linguistics, Women’s reviews, Anthropology, Sociology, Media, Communications and Cultural Studies.

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A Critical Discourse Analysis of South Asian Women's Magazines: Undercover Beauty (Palgrave Studies in Language, Gender and Sexuality) by Linda McLoughlin


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